A Review of Writing Tools for Copywriting

Copywriting is an essential skill for businesses, marketers, and content creators alike. It's the art of crafting persuasive and engaging text that drives action, whether that's making a purchase, signing up for a newsletter, or sharing content on social media. To help copywriters create compelling content, there are numerous writing tools available. In this review, we'll explore some of the top writing tools for copywriting and discuss their features, benefits, and potential drawbacks.

1. Grammarly

Grammarly is a popular writing tool that offers both free and premium versions. It's known for its grammar and spell-checking capabilities, as well as its ability to provide suggestions for improving the overall flow and readability of your text.

  • Features:
    • Real-time grammar and spell-checking
    • Contextual suggestions for word choice and style
    • Vocabulary enhancement suggestions
    • Plagiarism detection
    • Integration with various platforms, including Microsoft Word, Google Docs, and web browsers
  • Benefits: Grammarly helps copywriters ensure their content is free of grammatical errors and is written in a clear, concise manner. The vocabulary enhancement feature can also help improve the overall impact of the copy.
  • Drawbacks: While the free version of Grammarly offers basic grammar and spell-checking, the premium features are expensive compared to some other writing tools on the market.

2. Hemingway Editor

The Hemingway Editor is a web-based tool that helps writers create more concise and readable content by highlighting complex sentences, passive voice, and adverb usage.


  • Features:
    • Highlights complex sentences and suggests ways to simplify them
    • Identifies passive voice and suggests more active alternatives
    • Checks for excessive use of adverbs
    • Provides a readability score based on the Flesch-Kincaid scale
  • Benefits: The Hemingway Editor is a great tool for copywriters who want to create more straightforward and engaging content. It can help you avoid wordy sentences and passive voice, which can make your copy less compelling.
  • Drawbacks: The Hemingway Editor is a fairly basic tool and doesn't offer advanced features like plagiarism detection or vocabulary enhancement.

3. ProWritingAid

ProWritingAid is a comprehensive writing tool that offers a wide range of features, including grammar and style checks, as well as in-depth writing reports and customizable writing goals.

  • Features:
    • In-depth grammar and style checks
    • Writing reports that provide insights into your writing strengths and weaknesses
    • Customizable writing goals to help you improve specific areas of your writing
    • Integration with Microsoft Word and Google Docs
    • Collaboration features for working with other writers or editors
  • Benefits: ProWritingAid is a powerful tool for copywriters who want to take their writing to the next level. The in-depth reports and customizable goals can help you identify areas for improvement and track your progress over time.
  • Drawbacks: ProWritingAid is a paid tool with a relatively high price tag, which may be a barrier for some copywriters. Additionally, the interface can be a bit overwhelming for users who are new to writing tools.

4. Clear & Simple as the Truth by Dave Trotter

While not a software tool, "Clear & Simple as the Truth" is a book that can be incredibly helpful for copywriters looking to improve their writing skills. The book offers practical advice on creating clear, concise, and compelling copy.

  • Features:
    • Practical advice on writing clear and compelling copy
    • Guidelines for structuring your copy to maximize its impact
    • Tips for using language effectively to engage your audience
    • Examples of successful copywriting from various industries
  • Benefits: "Clear & Simple as the Truth" can help copywriters develop a deeper understanding of the principles of effective copywriting. The book's examples and guidelines can be applied to a wide range of copywriting projects.
  • Drawbacks: As a book, "Clear & Simple as the Truth" requires time and effort to read and absorb. It's also not a tool that can be used in the same way as software tools, so it's best used in conjunction with other writing tools.


Choosing the right writing tool for copywriting depends on your specific needs and budget. If you're looking for a comprehensive tool with advanced features, ProWritingAid is a great option. If you want to focus on making your copy more concise and engaging, the Hemingway Editor is a solid choice. For copywriters who prefer a more manual approach, "Clear & Simple as the Truth" can provide valuable insights into the principles of effective copywriting. Ultimately, the best tool is the one that helps you create compelling, persuasive copy that resonates with your audience.